The Art of the Ask is your complete guide to hosting a successful fundraising event. No more crossing your fingers for ticket sales — this book gives you a proven blueprint for generating multiple income streams in the days leading up to your event. From sponsorships and advertising in your program, to silent auctions and back-of-room merchandise, it covers everything you need to maximize impact. Along the way, you’ll build strong, lasting ties in your community that will support your events for years to come.